Technology called automatic content recognition, or ACR, attempts to identify every show you play-including those you get via cable, over-the-air broadcasts, streaming services, and even DVDs and Blu-ray discs. But first you have to understand what kind of data you’re giving up when you use a modern TV.
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Almost all the TVs sent data to Netflix even if the app wasn’t installed or the owner hadn’t activated it.īelow, we’ll tell you how to limit the amount of data being collected. In one study, researchers at Northeastern University and Imperial College London looked at smart TVs and other internet-connected devices and found that many of them sent data to Amazon, Facebook, and DoubleClick, Google’s advertising business. Other researchers have found much the same thing. And so can the dozens-or even hundreds-of third-party apps that work with the platforms. Note that disabling Google Assistant will turn off your Sony smart TV’s voice control features.We’ve seen that smart TVs can collect and share significant amounts of personal data about their viewers. Open the settings menu and disable Google Assistant. To disable Google Assistant:ġ. Press and hold the “Google Assistant” button on your remote.Ģ. If you have it enabled, it records all of your voice commands and stores them on Google’s servers, sends information about your TV to Google, and even sends your TV’s approximate location to Google. Many Sony smart TVs also have the Google Assistant built-in. Disable “Send Chromecast device usage data and crash reports.” 5. Tap the three dots in the top-right corner.ĥ. Select your TV from the list of devices.ģ. To stop this data being sent to Google:ġ. Open the Google Home app on your phone.Ģ. By default, it collects usage data and crash reports which are then sent to Google. Google Chromecast is built-in to Sony smart TVs. Disable Google Chromecast Data Collection Sony smart TVs allow you to disable ad personalization. Here’s how to turn it off:ġ. After accepting the Sony Bravia policy, continue navigating through the initial setup wizard until you reach the Samba TV policy page and then select “Disable.” 3. The Samba TV app is usually enabled during the setup process and can track almost everything that appears on-screen in real-time to determine what you watch, which apps you use, and even which video games you play. Accept the policy if you want to enable smart TV features and then follow the steps below to limit tracking. Reject the policy if you want to disable all smart TV features. Go through the initial setup wizard until you reach the Sony Bravia policy screen. Select “Initial Setup.” If you see a prompt asking you to change the network, select “don’t change.”Ĥ.
Here’s how to accept or reject this policy:ģ. However, if you want to use some smart TV features but minimize tracking, you will need to accept the Sony Bravia policy and then change some other settings.
If you don’t want to use any smart TV features, you can turn them off and prevent all tracking by revoking your acceptance of the Sony Bravia policy. Here’s how to stop these apps and services tracking your TV viewing habits. If you own a Sony smart TV, it’s probably tracking you through a number of apps and services. If you're tired of censorship, cancel culture, and the erosion of civil liberties subscribe to Reclaim The Net.
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